The Advanced Systems Group, within the microelectronics division of MCNC, needed a brochure to advertise their microchip design and analog circuit development capabilities. As part of MCNC they had years of industrial experience and long established relationships with universities. They had recognition within the research community, but were virtually unknown in the private sector. The team of engineers in the group had carefully thought about their situation and had a clear vision for the future. They wanted a quality color brochure explaining their expertise and professionalism through every phase of the system design process.

Kowal Design worked with three engineers, two writers, and a photographer. As engineer Wayne Dettloff describes, "We worked well together. Kowal Design really listened when we explained what we do and asked us a lot of important questions. We wanted to have input in the design of our brochure and they respected our suggestions." The cover (pictured) shows a photograph of a sample of their products against a background line drawing of an integrated circuit. The graphic (pictured) shows two panels inside the brochure.

The Advanced Systems Group sent out 10,000 brochures and received well over a 1% response resulting in many new contracts. The brochure was also handed out at trade shows. Wayne Dettloff comments, "Kowal Design worked with us to design a display using the same photography in our brochure. This gives us a professional image which generates much interest in our products and services."